05/21/08 | Kathy Drewien | Category: Atlanta Real Estate, Sellers
Atlanta sellers are teasing me. 
Hello. I found you on the internet.
My house at 123 Anystreet is for sale. The listing number is #1234567.
I am offering a 4% commission to the agent who brings a buyer before the end of the month.
Curiosity compels me to investigate. Every time.
What I discover - every time - is the seller hired a flat-fee broker who listed the property in the multiple listing service. And, the seller priced the property without regard to current market conditions, or the most recent sales data.
Today’s carrot dangler seller over-priced the property by $25,000.
My response is always the same. “Homes that are target priced, and in showcase condition are selling. Why do you think your house has not yet sold?”
Sellers take note: Target priced houses in showcase condition are selling.
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Posted by Irina Netchaev
on 05.22.08 1:41 pm
Kathy, it’s really quite simple isn’t it? Price CORRECTLY, stage and market!
I just met with a home seller where he and his realtor priced his townhome $40,000 higher than a sale of a townhome in better condition, in same complex and that just closed escrow a month ago.
When I asked the seller if he knew about the other unit’s selling price, his response was that there’s always room to negotiate. Well… I wonder how long his property will be on the market.
Sellers need to hire experienced and knowledgeable realtors and listen to their advice.
Great post!