Straight Talk & Tech Tips to Online Success

When Twitter Leaves You Wanting More!

November 4, 2008

Sometimes, Twitter just isn’t enough for me. I’m left wanting more from the relationship.

I Want More!

When I’m trying to get a group of folks together for a discussion,
Twitter gives me no satisfaction.

So, I went on a search for conferencing tools.

My requirements are straightforward:

  • Simple
  • Reliable
  • Recording Available
  • Free

Three programs I found are Basement Ventures, Talk Shoe, and Free Conference.

BASEMENT VENTURES is an affordable and convenient solution for conference calling, hosting free, on-demand conference calls with a 250-person capacity. Conference call recordings (saved as mp3) are available online within 90 minutes of your conference call and remain available for a minimum of 30 days.

TALK SHOE hosted community calls (up to 250 participants) can be discussions, conversations, talk shows and podcasts. Recorded community calls can be listened to, downloaded, or subscribed to.

FREE CONFERENCE provides fully functional recording and storage capabilities, including both telephone playback and easy to download, play, manage, and store MP3 files. Limited to 150 participants.

I’ve used TalkShoe in the past, as a moderator and as a participant. A feature I like is the ability to enter text for questions and comments during the call.

What about you? What’s your experience with conference calls and discussions. What features do you prefer a moderator offer during a teleseminar?

Photo Credit: wjklos


Internet Marketing Skills for Virtual Assistants

November 2, 2008

Some of my best friends are real estate virtual assistants.

So, I immediately thought of them when I ran across this video-based program called the “Internet Marketing VA Training Certification”. The program is designed to equip virtual assistants with the skills necessary for today’s online businesses.

According to the VA Classroom site:

There is an emerging demand for an Internet Marketing Virtual Assistant Training Program that equips virtual assistants with the specific skills internet businesses need, today and beyond.

Businesses are frantically looking for versatile, productive, web-savvy virtual assistants, with the skills to perform an increasing variety of crucial internet marketing support services including:

  • Blog management and support
  • Social media marketing and submission
  • Article submission
  • Online competitor analysis
  • Web analytic tracking and reporting
  • Effective keyword research
  • Press release submissions
  • Internet market research strategies
  • Email auto-responder management
  • Online Project management
  • Video editing and marketing support
  • Podcast editing and submission
  • Online survey set-up and management
  • … and many other services!

With VAClassroom’s IMVA Certification, you’ll know exactly how to effectively perform and market all of these services and many more.

Now, my team knows a lot of this stuff. But, hey; it’s not always easy to teach what you know.

We’re gonna take the course to:

  1. Learn what we don’t know, and
  2. Learn how to share the information effectively.

What do you think? Are you struggling to keep up with social networking, video, and online reputation? Would you hire a virtual assistant to monitor that part of your business?


Spam: Where it Came From, and How to Escape It

September 4, 2008

Spam! I never hear the word without thinking of the Monty Python skit. Do you?

Just a few months ago my daughter, Jessica, and I attended Spamalot. We laughed so hard during this musical “lovingly ripped off” from Monty Python and the Holy Grail! You know, the wet your pants laughing so hard kind of laughter.

You and I both know about the other spam that’s not so much fun. It chokes and clutters our email inbox on a regular basis.

The article below, written by Tom Kulzer, AWeber CEO, offers timely tips to escape spam.

Spam: Where it Came From, and How to Escape It

In 1936, long before the rise of the personal computer, Hormel Foods created SPAM. In 2002, the company will produce it’s six billionth can of the processed food product. But that mark was passed long ago in the world of Internet spam.

  • Who Cooked This!? (How did it all start?)
  • Why Does Bad Spam Happen to Good People?
  • Stop The Flood to Your Inbox
  • Stay Off Spammed Lists in the Future
  • Think You’re Not a Spammer? Be Sure.
  • The Final Blow

Who Cooked This!? (How did it all start?)

The modern meaning of the word “spam” has nothing to do with spiced ham. In the early 1990’s, a skit by British comedy group Monty Python led to the word’s common usage. “The SPAM Skit” follows a couple struggling to order dinner from a menu consisting entirely of Hormel’s canned ham.

Repetition is key to the skit’s hilarity. The actors cram the word “SPAM” into the 2.5 minute skit more than 104 times! This flood prompted Usenet readers to call unwanted newsgroup postings “spam.” The name stuck.

Spammers soon focused on e-mail, and the terminology moved with them. Today, the word has come out of technical obscurity. Now, “spam” is the common term for “Unsolicited Commercial E-Mail”, or “UCE.”

Why Does Bad Spam Happen to Good People?

Chances are, you’ve been spammed before. Somehow, your e-mail address has found it’s way into the hands of a spammer, and your inbox is suffering the consequences. How does this happen? There are several possibilities.

Backstabbing Businesses

Businesses often keep lists of their customers’ e-mail addresses. This is a completely legitimate practice and, usually, nothing bad comes of it. Sometimes though, the temptation to make a quick buck is too great, and these lists are sold or rented to outside advertisers. The result? A lot of unsolicited e-mail, and a serious breach of trust.

Random Address Generation

Computer programs called random address generators simply “guess” e-mail addresses. Over 100 million hotmail addresses exist - howhard could it be to guess some of them? Unfortunately for many unsuspecting netizens - not too hard. Many spammers also guess at

“standard” addresses, like “support@yourdomain.com”,

“info@yourdomain.com”, and “billing@yourdomain.com.”

Web Spiders

Today’s most insidious list-gathering tools are web spiders. All of the major search engines spider the web, saving information about each page. Spammers use tools that also spider the web, but save any e-mail address they come across. Your personal web page lists your e-mail address? Prepare for an onslaught!

Chat Room Harvesting

ISP’s offer vastly popular chat rooms where users are known only by their screen names. Of course, spammers know that your screen name is the first part of your e-mail address. Why waste time guessing e-mail addresses when a few hours of lurking in a chat room can net a list of actively-used addresses?

The Poor Man’s Bad Marketing Idea

It didn’t work for the phone companies, and it won’t work for e-mail marketers. But, some spammers still keep their own friends-and-family-style e-mail lists. Compiled from the addresses of other known spammers, and people or businesses that the owner has come across in the past, these lists are still illegitimate. Why? Only you can give someone permission to send you e-mail. A friend-of-a-friend’s permission won’t cut it.

Stop The Flood to Your Inbox

Already drowning in spam? Try using your e-mail client’s filters - many provide a way to block specific e-mail addresses. Each time you’re spammed, block the sender’s address. Spammers skip from address to address, and you may be on many lists, but this method will at least slow the flow.

Also, use more than one e-mail address, and keep one “clean.” Many netizens find that this technique turns the spam flood into a trickle. Use one address for only spam-safe activities like e-mailing your friends, or signing on with trustworthy businesses. Never use your clean address on the web! Get a free address to use on the web and in chat rooms.

If nothing else helps, consider changing screen names, or opening an entirely new e-mail account. When you do, you’ll start with a clean, spam-free slate. This time, protect your e-mail address!

Stay Off Spammed Lists in the Future

Want to surf the web without getting sucked into the spam-flood? Prevention is your best policy. Don’t use an easy-to-guess e-mail address. Keep your address clean by not using it for spam-centric activities. Don’t post it on any web pages, and don’t use it in chat rooms or newsgroups.

Before giving your clean e-mail address to a business, check the company out. Are sections of its user agreement dedicated to anti-spam rules? Does a privacy policy explain exactly what will be done with your address? The most considerate companies also post an anti-spam policy written in plain English, so you can be absolutely sure of what you’re getting into.

Think You’re Not a Spammer? Be Sure.

Many a first-time marketer has inadvertently spammed his audience. The first several hundred complaints and some nasty phone messages usually stop him in his tracks. But by then, the spammer may be faced with cleanup bills from his ISP, and a bad reputation that it’s not easy to overcome.

The best way to avoid this situation is to have a clear understanding of what spam is: If anyone who receives your mass e-mails did not specifically ask to hear from you, then you are spamming them.

Stick with your gut. Don’t buy a million addresses for $10, no matter how much the seller swears by them! If something sounds fishy, just say no. You’ll save yourself a lot in the end.

The Final Blow

The online world is turning the tide on spam. In the end, people will stop sending spam because it stops working. Do your part: never buy from a spammer. When your business seeks out technology companies with which to work, only choose those with a staunch anti-spam stance.

Spam has a long history in both the food and e-mail sectors. This year, Hormel Foods opened a real-world museum dedicated to SPAM. While the museum does feature the Monty Python SPAM Skit, there’s no word yet on an unsolicited commercial e-mail exhibit. But, if all upstanding netizens work together, Hormel’s ham in a can will far outlive the Internet plague that is UCE.

NAR Convention Features Blogging and Marketing Masters

November 15, 2007

An annual event that is both energizing and draining! I have learned from the blogging masters (Pat Kitano) and marketing geniuses (Seth Godin).
Mobile post sent by Kathy Drewien using Utterz
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