Straight Talk & Tech Tips to Online Success

Are You Blinded by Love?

06/06/08 | Kathy Drewien | Category: Buyers, Sellers

Are you a homeowner blinded by love?

I was on a listing appointment yesterday. It was not unlike other listing appointments.

The owners walk me through the home, pointing out features important to them. I observe and take notes. My comments are encouraging, and yet critical when warranted.

We sit at the kitchen table to discuss marketing strategies based on their needs and goals. I probe the motivation level. We swap real estate stories.

Sellers tell me about past experiences. I use real estate stories to clarify points. woman's face striped with reflection of window blinds

Stories help me understand the seller’s expectations of me. I begin to learn how they process major decisions.

I heard a funny real estate story yesterday.

Several years ago the homeowners were selling another home. It was a labor of love.

A home constructed with golden nails. Every paint color chosen with deliberation. Natural light streamed through new windows. The garden a visual delight.

They knew buyers would be impressed with the beauty of their home.

The sellers were broken-hearted to learn the buyer was visually impaired. His appreciation of the house was very different.

We both laughed at how the seller’s expectations were far removed from the needs of the buyer.

The take away:

Seller’s are emotionally involved in the sale of their home.

Buyer’s are looking for a house they can make into a home.

What about you? When have you been blinded by love?

Add a comment to share your story.

Photo Credit:Fran-cis-ca

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