Straight Talk & Tech Tips for Online Real Estate Marketing

Things Look Bad for Atlanta Sellers

February 28, 2008

Vivian LacyIn today's slow market, with Atlanta buyers having so many choices, with all the online listing services (Redfin, Zillow, Trulia, Roost) — you think a listing agent would at least get out of the car to take a picture!

 picture-from-inside-car.jpg

Thanks to Aaron Hoffman for photo

Suze Orman Speaks Out

February 26, 2008

Vivian LacyI was channel surfing a few nights ago and came across the Suze Orman show, the personal financial expert for CNBC . Suze was providing financial housing advice to a young couple from Oregon who found themselves in the situation of owning two homes, and paying two mortgages.

Simply put, the couple purchased a second home before selling their first home, and wanted advice on how to fix their problem.

Suze was visibly outraged. She lectured the couple that they should have never purchased a second home without first selling their home. And then she screamed into the monitor, to everyone listening,“You should never ever under any circumstance purchase a home before selling your first home. And, if you do, never, ever without a contingency.”

As a Realtor, I agree with this advice — with the exception of “under any circumstance.” There are several circumstances where people choose to buy before selling.
However — what sat me straight up on the edge of my chair — was what came out of Suze’s mouth next. She asked the couple, “If you didn’t have to pay the real estate commission, would you at least break even?” The couple lit up like a light bulb, and cheerfully answered, “Yes!”
Suze went on to say, “Your real estate agent gave you some bad advice by allowing you to purchase before selling, and clearly placed his/her own interest above yours. Because of that bad advice, this is what I want you do. Go back to your listing agent, and demand that they market and sale your home — minus their commission — because they are the reason you are in this situation.”
I sat straight up in my chair in disbelief. What!?

My issue with Suze’s advice to this couple are many, but here are just a few.
  • First, she obviously thinks a real estate agent has the power to force the consumers to buy or sell homes.
  • Second, Suze was not privy to the couple’s decisions as to why they chose to buy a new home, or sell their old home.
  • Third, she was not present for any of the conversations and counseling the Realtor provided to this couple.

It wasn’t clear if the listing agent was also the selling agent. Perhaps the couple listed their home for sale with one real estate broker and purchased a home through another. Suze assumed it was the Realtor’s fault that the couple now has two mortgages.

And, to solve the problem of carrying two mortgages, Suze not only told this couple, but everyone listening that may be in the same situation, to demand the Realtor to pay for the couple’s mistake by working without compensation.

I say Suze shouldn’t receive her salary for that episode of bad advice. What do you think?

How to Research Atlanta Real Estate to Meet My Personal Needs

February 26, 2008

Every day a new website is born featuring neighborhood maps, demographics, property listings, and more. The internet enables you to research sales data, public tax records, addresses of sex offenders, toxic waste locations, school rankings and test scores, property tax millage rates; the list goes on.

Obtaining all this information will still not answer your questions, “How do I find the best place to live in Atlanta”? “How do I sell my home in this market without giving it away?” At least not with a peace of mind.

It takes a specialist to quiet those nagging thoughts; to validate your assumptions; to give credibility to your course of action.

In my opinion, we (North Atlanta Realty Group) are Atlanta specialists, an authority on Atlanta real estate. Our knowledge only becomes an asset - an item of value - when it is shared.

Here are the characteristics which, I believe, define an authority:

  1. Well informed and up to date on industry news. We are prepared to answer your questions with candor and honesty.
  2. Aggregate and filter information. We weed out the junk and provide a no-nonsense overview to help you move forward.
  3. Provide a rigorous depth of research. We analyze the Atlanta market and provide information that is unique.
  4. Makes knowledge accessible for the general populace. We present concepts, data and information in a way that is understandable to a non-specialist audience — with respect for your knowledge.
  5. Expand the conceptual field. We challenge the traditional concepts and practices of the real estate industry.

To provide excellent service with proven results, we need more information than a list of multiple listing numbers two days before you arrive in Atlanta. We need to know more than how much money you want from the sale of your house. Or, how much money you spent getting it ready to go on the market.

Developing knowledge demands relationship and sharing of ideas. Providing excellent service with proven results requires no less.

Thanks to Dosh Dosh and Bonzai.

Real Estate Agents Don’t Get the Picture

January 29, 2008

Atlanta Real Estate Agents Don’t Get the PictureWe have all seen them. Exterior shots of houses overshadowed by trees. Rooms filled with clutter. Too dark. Too bright. Just plain dumb.

Photos that eliminate the house from consideration before the home buyer logs off the computer.

Don’t know if we can educate the real estate industry… But, we can all have a good laugh.

Got a good caption for this one? Write it in the comments.

And, be sure to send us Photo Trash you find along the way.